BAYVIEW MARKETING STRATEGY


Successfully attracting buyers when selling a property is the most important element of the process. What distinguishes Bayview Real Estate Inc. from other realties is that we provide the maximum exposure possible for the properties we represent. Our associates create and implement strategic marketing plans designed to fit their customers' individual needs. Thanks to our marketing partnerships and affiliations, we are able to advertise and make our listings visible to fellow associates and the public. Whether you are buying or selling, some common marketing tools that we use are as follows:

  • Website. The World Wide Web has become extremely important in the marketing world. We post all of our listings on our website. This provides distinctive properties with unique internet presence.
  • Open house. (when selling) Our associates coordinate and host open houses to increase awareness of properties to the fullest extent.
  • For sale signs. What attracts the eye the most? - Signs! Our signs themselves are very informative and attract potential buyers.
  • Multiple Listing Service. The world's one stop shopping site for home listings is at our service. We post all of our listings on this site along with virtual tours of the properties.
  • Direct mail. We mail out our action cards which contact thousands of individuals in targeted areas.
  • Personal contacts. One of the most efficient marketing tools is the "word of mouth". Our associates and acquaintances refer their clients and friends to us all the time.
  • Worldwide affiliations. (when selling) Our company has affiliations overseas, therefore, we post listings on international companies' sites to attract investors.
  •  Local awareness. We sponsor many organizations and participate in special events. This maximizes the exposure of our company and our listings.

Note: We do most of the things for you! If you are buying a property, you will be informed and updated with all available listings that fit your criteria. If you are selling, your property is guaranteed to be exposed. At Bayview Real Estate Inc., our primary goal is to leave our clients satisfied. For this reason, marketing plays a crucial role in our jobs.
 

SELLING YOUR HOME

Choosing A REALTOR
As a seller, your relationship with a REALTOR is vital so meet with several before making a final decision. A good place to start is right in your neighbourhood. Check FOR SALE signs to see which REALTORS are doing business in your area. Ask them about their track record, their knowledge of neighbourhood selling prices and other reasons why you should list with them. Choose a REALTOR you feel comfortable with; one who will handle the sale of your home as if it were his or her own.

What To Expect
Your REALTOR will help you understand the selling process. He or she will provide you with a full explanation of what to expect so you are not faced with any surprises along the way.

Getting To Know You
One of the first things your REALTOR will ask is, why are you selling your house? Your REALTOR will also explore any time constraints you may have, your financial situation and any future plans. It’s all part of getting to know you so the sale will be handled to your complete satisfaction.

Setting The Price
Arriving at an accurate estimate of value for your home is one of your REALTORs prime tasks. It involves analyzing your home and comparing it to other, similar houses for sale or recently sold in the neighbourhood. It may also include a broader market survey, using sales statistics available only to qualified REALTORS. In the end, you will be sure the price you set reflects the true value of your home under current market conditions. 

Interested in Selling Your Home?


If you are interested in selling your home or would like information on selling your home please contact us or click on the link below to complete an appraisal.

We only collect personal information necessary to effectively market and sell the property of sellers, to assess, locate and qualify properties for buyers and to otherwise provide professional services to clients and customers.  We do not sell, trade, transfer, rent or exchange your personal information with anyone.

 

PRICING YOUR PROPERTY

The single most important decision you will make with your Real Estate Professional is determining the right asking price for your property.

Once you've achieved a realistic sales price, you can count on your property being professionally marketed and promoted to bring more buyers to your door. You can also expect to sell your home for the best possible price in the lease amount of time.

The Benefits of Pricing Right
  1. Your property sells faster, because it is exposed to more qualified buyers.
  2. Your home doesn't lose its "marketability."
  3. The closer to market value, the higher the offers.
  4. A well-priced property can generate competing offers.
  5. Real Estate Professionals will be enthusiastic about presenting your property to buyers.
 
Find Out What Your Home Is Worth
For a current market analysis of your home please feel free to take advantage of a Free Home Evaluation.

 

HOLDING A SUCCESSFUL OPEN HOUSE

Most sales representatives will suggest a number of ways to market your home; however, if your agent has decided an open house would be advantageous, here are some suggestions to help make your open house successful.

There are four steps to follow for a successful Open House. The first three are planning, promotion and presentation. Once you've done all that, the only step remaining is to cross your fingers and hope for good weather!

As with most things in real estate, planning is critical to your success. Check your calendar and pick a date that won't conflict with other events that could divert your potential visitors. You won't get many home browsers on Super Bowl Sunday or Mother's Day! Ask your real estate professional for advice on how to showcase your home to its best advantage. Remember, when it comes to showing appeal less is more. You want to create an atmosphere of spaciousness. Get rid of the clutter to maximize your space. Have a garage sale, empty the closets and take the time to give those things away to charity. Besides making your home look great for showing, it'll give you less to do on moving day.

 

LITTLE IMPROVEMENTS = BIG RETURNS

It’s always a good idea to spruce up the exterior and interior of your home before listing it for sale. But that doesn’t mean you have to undertake major and/or expensive project.

Just a little effort will greatly increase the perceived value of your home. After all, if you wanted to undertake a large-scale project, you probably wouldn’t be selling!

Here are some simple steps you can take to increase the perceived value of your home and make a great first impression.

Exterior Appearance
  • Keep lawns cut
  • Trim hedges and shrubs
  • Weed and edge gardens
  • Clear driveway and clean up oil spills
  • Clean out garage
  • Power wash
  • Touch up paint
  • Plant colorful, inexpensive flowers in pots if necessary
 
At the Front Door
  • Clean porch and foyer
  • Ensure door bell works
  • Repair any broken screens
  • Fresh paint or varnish front door
  • Repair door locks and key access
 
Create A Buying Mood
  • Make sure your home smells fresh and clean
  • Turn on lights
  • Turn on air conditioner/heater
  • Open the drapes
  • Light the fireplace Create Space
  • Clear halls and stairs of clutter
  • Store surplus furniture
  • Clear kitchen counter and stove top
  • Clear closets of unnecessary clothing and stuff
  • Remove empty boxes and containers
  • Put away personal photos so buyers can envision the house as theirs
 
Maintenance
  • Repair leaking taps and toilets
  • Clean furnace and filters
  • Tighten door knobs and latches
  • Repair cracked plaster
  • Apply fresh coat of pain or touch up where necessary
  • Repair seals around tubs and basins
  • Replace defective light bulbs
  • Oil squeaking doors
  • Repair squeaking floor boards
 
Squeaky Clean
  • Clean and freshen bathrooms
  • Clean fridge and stove (in and out)
  • Clean around heating vents
  • Clean washer and dryer
  • Clean carpets, drapes and window blinds
  • Eliminate pet odors and stains
For more information on selling your home do not hesitate to call or simply complete the form below. Also, please take advantage of a Free Home Evaluation. We only collect personal information necessary to effectively market and sell the property of sellers, to assess, locate and qualify properties for buyers and to otherwise provide professional services to clients and customers. We do not sell, trade, transfer, rent or exchange your personal information with anyone.

We only collect personal information necessary to effectively market and sell the property of sellers, to assess, locate and qualify properties for buyers and to otherwise provide professional services to clients and customers.  We do not sell, trade, transfer, rent or exchange your personal information with anyone.

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